Sarinah Department Store, a renowned retail landmark in Jakarta, recently celebrated the official opening of Isago Jewelry, featuring the theme “Jewels of Heritage,” on September 6, 2024. This grand event elegantly combined art, tradition, and innovation, creating a sophisticated shopping experience centered around lab-grown diamonds and Isago's sustainable fine jewelry.
The event commenced with a captivating live painting session in the Sarinah atrium, where talented artist Artbysher showcased her skills. Her artwork, inspired by the “Jewels of Heritage” theme, portrayed culturally rich and nuanced representations of women, blending vibrant flowers with hues inspired by Isago Jewelry's signature color palette. This visual expression highlighted the connection between heritage and modern craftsmanship, much like Isago’s lab-grown diamonds, which offer a responsible and innovative alternative to traditional gemstones.
Following the live painting, guests witnessed a ribbon-cutting ceremony at the entrance of the newly opened Isago Jewelry store. Attended by Sarinah executives and Isago’s founder, this ceremonious moment marked the beginning of a new chapter in Isago’s journey, further solidifying its collaboration with Sarinah as two prominent names in the retail space.
As part of the “Jewels of Heritage” theme, Isago Jewelry introduced an exclusive service called the “Personal Color Experience.” This unique offering provides customers with personalized color analysis, helping them select jewelry that complements their skin tone and personal style. The service is enhanced by Isago’s collection of lab-grown diamonds set in 14k recycled gold, allowing customers to enjoy ethical and environmentally conscious pieces. Invited guests and KOLs also had the opportunity to engage in the creative process by coloring sketches provided by the Isago team during the Personal Color Experience.
The opening of Isago Jewelry at Sarinah Department Store successfully brought together luxury, heritage, and sustainability in one exceptional shopping experience. Customers can now explore a high-quality collection of lab-grown diamond jewelry that is as meaningful as it is beautiful. Be sure to visit and shop at Isago Jewelry in Sarinah to discover a world where elegance meets conscious luxury.-KD